Introduction

Ethos & Motivation - AND Finding the right Circumstances

The ideal situation is a cross-functional role leveraging my communications, marketing and finance acumen for project or account management oversight and creative executive leadership participation. Working with senior management in a strategic development capacity on new business and special projects. Serving both as a discerning "voice" with an internal or external charge of marketing, communications, compliance, and revenue growth.

At my core is a curious business analyst and adaptable problem solver that leverages communications to simplify the sophisticated, quickly define core problems/opportunities, and frame solutions. Professional services, technology and solution driven consumer products benefit most from my style. Building trusted relationships with a methodology that is both learned and intuitive.

My list of qualifications combine in-house and many consulting engagements, with an entrepreneurial edge. A contributor on every level; from field sales through production, albeit often in C-Level markets, all the while refining a diverse skill-set and producing substantial revenue. It has matured a leader who brings enthusiastic discussions to a collaborative approach, while managing clear objectives/goals and supporting team engagement toward activating advancement.

Functional creativity and adaptability of an Integrator are the strengths that set me apart. An “executive voice,” influenced by practiced knowledge and a fairly deep understanding of the application of technology, highlighted by many special circumstances in several industries, some really smart clients, tons of new business meetings, and an emphasis on selling through articulating revenue strategies. This included many client successes (I name drop & quantify in the main documents).

In the past I’ve taken two big entrepreneurial swings, a FinTech SaaS Company that marketed financial services in a creative, compliant, and engaging way (that we grew to a national field sales force) & a boutique financial communications consultancy specializing in non-traditional assets ($700m in term sheets/3 projects, 1 national partnership, fashion week show, and lots of corporate organization work). I've demonstrated an ability to develop multi-million dollar medium-sized enterprises. In my corporate roles I've consumed opportunities to ready myself, became integral to operations, and left every situation with more revenue, more clients, and much more polish. Excelling in my lane with market leaders, the motivation in my search is for the right mix of infrastructure and opportunity, strong culture, and a drive to conquer a market.

I’m more of an engine than a cog, and a difference maker for a Company that is seeking a strategic and action oriented vision. I'd welcome a conversation.

Sincerely,

Christopher J. Yelcho

How CJY Can Help

As a Communications Strategist

Effectively communicating the value of products & services. From pre-revenue to crisis communications and all the stops along the way; creating compelling messaging and prioritizing communications targeting.

Excel around high-information products/services and have developed advanced information workflows and content that spans market introduction through client engagement. This requires a degree of technical competence across verticals, platforms and speaking to varied competences (analysts to consumers) while operating in highly-compliant industries.

Developing community is a core perspective to my communications strategy (cohorts matter), along with aspirational themes and deeply informed beliefs about emotive anchors, loyalty strategies, and technological engagement.

With Marketing

Value propositions, market research and pitching professional services, technology solutions, or strategic partnerships with a track record of successful sales and implementation.

Strong focus on Environment & Ecosystem; meaning what is the condition for success (environment) and can that be delivered in a way that fits my lifestyle (ecosystem).

Campaign design and execution including events, digital asset production management, kpi’s, and dynamic management including feedback mechanisms. Creative applications of technology.

Content Development

Spending the last 10 years straddling various compliant environments inside a complex sale has made my marketing language careful and strategic. The type of voice that resonates in a marketplace that values "trust" or "community" and has return visitors.

Executive messaging in press releases, earnings calls, roadshows, one-on-one meetings and strategic proposals.

Effective content strategies that align with your business goals, target the right audience, and drive engagement, leads, and sales.

And with Operations

Know my way around a P & L, contract management, negotiations and compliance. I’m not a substitute for a lawyer, engineer, or CFO. but my ability to communicate across various groups, needs & priorities and do so in a way that produces that “ecosystem” for people to work together. This is where the concept of the “Integrator” appropriately describes my skills.

As a generalist I understand accounting, finance, legal, software design and technical specifications with a Specialist background in capital markets, corporate communications, and project management.

People Management

Experience developing people. From interns to management teams and field sales forces.

If you want to learn, I'm your best friend because I will foster that environment and find resources to help you grow. I’m not the best with people that just show up unprepared and want help, but I’ve worked within different peoples skill-sets and know how to drive improvement and growth.

Results-oriented, and try to set common goals that help with greater advancement. But I am a "lets do that right now" person. Intentional interjecting education inside of tasks creating both momentum and helping anchor the educational experience in the accomplishment. It helps that I'm a little goofy because it keeps the environment light and positive.

Entrepreneurial Spirit & Leadership

A passion for innovation and a proven ability to identify and capitalize on new business. I'm not afraid to take risks, love the ingenuity of company transformations. and enjoy the drive to impact people.

Market vision, good E.Q, and a feel for the room. I'm not afraid to take risks or to ask for the business.