EXECUTIVE OF GROWTH

That foundational framework is now more critical than ever. As LLMs improve, agents mature, and AI applications become intuitive, the game is changing.

The communications strategist in me sees a collision course with Search. Winning relevance in a "natural language" environment will require new strategies. Communicating with customers in an increasingly customizable way will create a schism in expectations.

The new challenge is building the ecosystem that resonates.

This is where my experience becomes the differentiator. Developing an AI ecosystem isn't just about the tech. The real strategy lies in directing the human loop:

• Data & Feature Selection: This is the new "client persona," deciding what data will build the most relevant context.
• Model Training: This is the new "messaging," guiding the AI to build intentional relevance for a specific community.

This human-led, data-guided approach is critical because a "community-first" strategy is the only anti-fragile solution to a splintered media landscape. A lifetime of experience proves that community lowers CAC, drives LTV, and builds a brand worth a greater multiple. In an age of echo risk and channel bias, owning your community—and building it with robust feedback mechanisms—is the ultimate defense.

My perspective is focused on this new horizon: balancing paid & organic, natural language, social, and PR in a modern environment.

All that said, I’m clearly looking for a company to "Grow With."