CHRISTOPHEr @ 10,000 FT.
Driving Expansion: Innovation, Creativity & Anchoring Market Development in Blue Lakes
As an accomplished practitioner I've had my hands in varied roles with client acquisition campaigns, high-level relationships cultivation, financial engineering, (re)brandings, and a few segment expertise in consumer marketing. Anchoring those charges was an ability to refine the market segment with language and targeting that spoke to the "lakes" that the consumer wanted to swim in, with intentionality toward reinforcing benefits and value.
Often on the edge of innovation and excited that as technology centric dialogue evolves my studied knowledge of marketing communication will be of increasing importance. Possessing best practices in the current digital marketing environment (with tactical capabilities as a strategist and managerial experience of a technician) along with the ability to acquire high-level domain expertise to steer the human loop of guidelines/monitoring & UX/CX refinement for the next generation of A.I. deployment.
Combined with a unique background in emerging technology and recent software development projects to add marketing/ technology fluency to my strategic communications experience.
Business Development, Communications, Marketing, Revenue and Channel Strategies
Some credentials:
- Institutional relationships: Universities, Private Equity, Corporate partnerships, industry & financial analyst, fund managers, M & A negotiations
- Proficient in Professional Services: Consulting, IR/PR, Start-Ups & New Ventures, Business Planning and Financial Services, Marketing
- With Executive communication history with over 45 corporate retainer relationships; winning clients trust and collaborating with executives teams on content, positioning, and serving as their articulate voice
- Content Creation: Wrote, messaged, edited or managed asset creation as project manager or specialist throughout client relationships including producing PPM’s, proposals/pitch-decks, websites, marketing collaterals, community content, thought leadership, and formal public & financial communications
- Consumer background as an operator, building financial & education communities:, managing the lead generation process (100 micro-campaigns resulting in $1m+ new business opps a Q); utilizing immersive media, nurturing funnels, compliance-touchpoints, Facebook/Google SEO, persona identification & modification, analytics, as well as a multi-step qualification & iterative prospect validation with pre-sale preparation and communications
Sometimes as an Owner, SME, Analyst, or Closer. Always integral to driving success, supporting teammates, and leading quietly or front and center.
Directional Visionary
Always pointed in the right direction. It's honed from early exposure to finance and technology, spending time with market leaders, as well as a family business that elevated a curiosity in channel development. Refined by reading hundreds of business plans and thousands of new business meetings. It created unique opportunities to serve as a senior specialist or interim-management, that resulted in sitting in some big rooms, and a history of meaningful contributions in developing products and companies in evolving industries.
Ahead of the curve a few times; my goal is that preparing this information will help find a business that can best utilize my vision, energy and direction. Actively seeking that right team and opportunity. - And ready to help grow another Company.
CJY Career Biography
Learn About CJY as a Story Teller
Responsibilities tell what type of work that you have done. The career journey includes many more experiences that fall outside of your duties. Here's a look at some of the influences that shaped my decision making.